3 Tips For Creating an Engaging Reel
Instagram reels are quickly becoming a popular and accessible tool for businesses to grow their platforms. With reels being short-form videos (90 seconds or less), they offer their users a simple and compact opportunity to gain interest and explore creativity! A survey done by Instagram, showed that over 90% of active instagram users watch reels weekly. Breaking into reels and discovering how to make them engaging can take your business to the next level. Here are some tips to improve your reels for the future.
MAKE BEFORE AND AFTER REELS
Especially if you are a small business, it is important to show your audience the results of your goods and services, which can easily be done in a before and after reel. Simply take before and after pictures or videos of your product or service and put them together in a reel for your audience to compare. This creates an easy and immediate visual for your viewers to measure the success of what you’re offering.
SHARE BEHIND-THE-SCENES FOOTAGE
Giving your audience an inside look into your business can lead to a better understanding and appreciation of your business and its goals. For example, if you are packaging an order for a customer, show your viewers how you would put the order together so it is ready to send, or show them how your product is made. This is a great way to create a stronger personal connection between the customer and the business.
TAG PRODUCTS IN YOUR REELS
Tagging the products and services you show in your reel, gives the viewer a quick and easy way to get them where you want them to go. Oftentimes reels can end up on the Instagram Explore tab, where they can be found organically. This creates the perfect opportunity for product discovery. If you tag the products and services you are using in the video, your audience has access to not only more information about the products, but can also complete an immediate purchase without ever leaving the app!
Utilizing reels for your business expands your potential audience while also teaching your business how to adapt to trends. Being able to acclimate to new and creative changes in the digital space is an important skill to have, and implementing reels can be the perfect way to do that! Make sure to check out our blogs for more tips and tricks on how to navigate the digital marketing world.