3 Ways to Improve Your Website Copy
Just like any other type of writing, there are certain rules that apply to writing copy online. Your website copy is usually one of the first encounters your audience has with your brand. You want to be sure to make a good impression! Your goal should be for your website copy to increase conversation and engagement between you and your audience. Here are 3 ways to improve your website copy to nail that first impression and hook your audience.
KNOW YOUR AUDIENCE
Knowing who will read your copy allows you to best tailor your content to that specific audience. When your readers relate to your content, they are more likely to stick around to read more. They want to feel like your content was made just for them! It’s important to understand and target your desired audience effectively through your website copy to compel your audience to engage and take action.
BREAK UP YOUR COPY
Use headings, subheadings, and bullet points throughout your website. This makes your copy easier for the reader to quickly skim and digest. Often, readers are overwhelmed with too many words, decreasing their likelihood of actually reading what’s written on your website. Making your copy as digestible as possible is the best way to get your point across to your readers in an engaging and effective way.
KEEP IT SHORT AND SWEET
Writing website copy is not the same as writing a book. Aim to keep your content short and to the point, getting your message across as swiftly as possible. This will keep your readers engaged for longer. You can do this by using shorter words and trimming down sentences to keep just the necessities. Typically, it's recommended that online content be written at around a seventh-grade reading level, to ensure your readers can easily understand your message.
Perfecting your website copy can make all the difference in the performance of your business. Being able to hook, engage, and inform your readers effectively will go a long way and can make or break your brand. Learning the ins and outs of the digital marketing world can be overwhelming, be sure to read our blogs to stay up to date on our latest advice!