What is Programmatic Advertising?

HOW ARE YOU UTILIZING DIGITAL ADVERTISING CAMPAIGNS IN YOUR BUSINESS?

Digital advertising is extremely competitive and time-consuming, and it can be overwhelming to try and put together an advertising strategy on your own. The strategies and options in this space are constantly changing, and it’s important to stay up-to-date about the best opportunities for your business. Programmatic advertising offers your business an efficient and personalized opportunity to connect with potential clients in a new way.

WHAT IS PROGRAMMATIC ADVERTISING?

Programmatic advertising, put simply, is the automated buying and selling of digital ad space. This process uses advertising platforms to connect publishers (people who have ad space to sell) with advertisers (people who want to buy ad space to promote their product or service). Programmatic advertising uses software to buy digital advertising as opposed to the traditional methods which can sometimes be less efficient.

HOW DOES PROGRAMMATIC ADVERTISING WORK?

There are a lot of different ways you can leverage digital ads for your business, and programmatic offers more options that are effective and scalable. Programmatic ad buying uses software to buy digital advertising, making it more targeted for your specific audience. Geofencing is an popular tactic that can have huge results. Let’s break down exactly how it works. First, decide the location you want to target. Let’s say you want to target a conference in your industry. You can create a digital geofence around a location. When a person steps into that location, you can serve them an ad through their device via apps or a webpage that they visit.

WHY IS IT SUCCESSFUL?

This method of advertising uses traffic data and online targeting tactics to find what works best for your business. Programmatic ads are successful because they are tailored to your campaign goals and your audience. These ads are also scalable, providing you with an algorithm that determines where your company’s ad money is best spent.

Programmatic advertising simplifies the process of purchasing digital ad space and boosts your business’s probability of success in the digital ad world. This system continues to gain popularity in the online business world and could be just what your business needs to improve your online presence. If you want to master digital marketing for your business, check out our recent blog posts to learn more.